We are thrilled to announce that Betty Bremser, the longtime heart and soul behind Foo’s Fabulous Frozen Custard, has been selected as the honorary business representative— Brookside’s Business Marshal / “Honorary Irish”—for the 2026 Brookside St. Patrick’s Warm-Up Parade! This year’s parade theme, "Leprechaun Cup: Going for the Gold," perfectly captures Betty’s decades-long commitment to excellence. For nearly 30 years, Betty has embodied a champion’s spirit, turning a small neighborhood shop into a premier Kansas City dessert destination through hard work and a passion for small business. Congratulations!

A World-Class Leader gives the starting whistle at the Brookside Parade: Graham Zusi Named 2026 Grand Marshal The Brookside St. Patrick’s Warm-Up Parade is thrilled to announce that Graham Zusi, a legend of both the pitch and the community, will serve as the Grand Marshal for our 2026 celebration. This year’s parade theme, "Leprechaun Cup: Going for Gold," is a direct nod to the games arriving in Kansas City this summer. Graham Zusi embodies this "champion’s spirit" better than anyone.

Treat someone special to a pre-Valentine’s Day night out in the Brookside Shops Thursday, February 12th from 5 to 7 pm. You’ll find something fabulous and fun for yourself, friends, family, pets and anyone else special this year. It’s a great reason come to Brookside, connect with others, enjoy some sips and explore the shops and restaurants in the heart of KC.