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Photos by Orange Blossom Photography

Optical Innovation Adds Pizzaz to Brookside

The Southtown Council selected Optical Innovations, 107 W. 63rd St. for the August Southtown Sparkle award. In Brookside for more than 2 years, owner Debbie Gifford has 32 years experience as an optician. She has taken a plain storefront and converted the space, both inside and out. On the inside, you will find a contemporary boutique with built-in glass cases, red and chrome floor cases and bamboo flooring. The outside of the building was painted a golden yellow with light yellow highlights. The most exiting change is the addition of murals Optical Innovation Adds Pizzaz to Brooksideon the building. On the front is a mural of Audrey Hepburn's eyes while the side mural shows her wearing a pair of sunglasses. This is a scene from the "Breakfast at Tiffany's" movie. There are five huge and distinct pair of eyeglasses featured on the side of the building.

Optical Innovations provides prescription eyeglasses and sunglasses, non-prescription sunglasses, safety and sport glasses, prescription diving masks, ski and swimming goggles. According to Gifford, "Our most unique characteristic is our uncommon frame selection.

We like to say we carry uncommonly cool frames.

We travel to NYC, Las Vegas, Paris, and Milan to choose highly stylized and unique frames that cannot be found elsewhere in town." They also take pride in their customer service, do repairs and adjustments.

Thanks, Optical Innovations for the reinvestment made in Southtown and making Brookside sparkle!